Make sure all of your stakeholders sign off on the final version before you get too deep into the next steps. Professional video usually requires approval from several parties. What animation tools are you going to require? Will you use animated characters or infographics? Are you going to use stock video? Decide all of that early on. Nail down the story beats and identify what kind of assets you’re going to need. Identify the main ideas of the story you’re trying to tell, whether it’s marketers who want to sell an app or experts that need to explain an idea. Once you establish what you want to say, you can figure out how to say it.īefore you sketch a character or record a vocal track, you need a script. While that’s true of everything, it’s especially essential with animation where every second and half second is the result of careful planning and, sometimes, hours of work. “It all has to start with an idea,” says motion designer Griffen Snow. Professional video production starts with a concept. This is a look at what goes into animation and what the basic steps of video creation are.īefore professional video creators animate a single frame, they go through a thorough planning process.

Animated science videos can take you inside a volcano or into the deep reaches of space, and animated tutorials and motion graphics can turn complex topics into fun visuals. Whiteboard animation can illustrate complex ideas with simple lines. Animated explainer videos can show you the interior of a complex machine with camera angles that would be impossible in the real world. It can do what’s nearly impossible in live action.

Stick figure animator on scratch